Get Your Book Done In Months, Not Years

The world's first program to help you write, publish, and market your book - coached by a 4-time New York Times bestselling editor, and winner of Zapier's AI Innovator of the Year Award.

If you’re interested in applying, click the button or continue reading below:

Who Author.Inc is Right For

This program is designed for business owners, thought leaders, and industry experts who want to write an excellent nonfiction book – as quickly and painlessly as possible.

You are an excellent candidate for the program if…

• You lead something real. You’re a founder, CEO, or senior leader actively running a company, division, or platform with real scope, people, and decisions.
• You already have scale or reach. Your company generates $1M+ annually, you lead a full-time team, or you have a substantial personal platform that moves people, money, or markets.
• You’re strategic about growth. You’re in a phase of scaling, repositioning, or legacy-building, driven by smart, substantive goals—not fear or vanity.
• You’re comfortable being seen. You already speak, create content, or appear in media, and you’re ready to step further into visibility to strengthen your brand and impact.
• You value excellence and efficiency. You want a clear, expert-led process that saves time without sacrificing quality, and you’re ready to invest the resources needed to do it right.
• You collaborate as a true partner. You take ownership, follow a proven process, and show up reliably from start to finish.
• You care about legacy. You want to capture and share your wisdom in a way that will influence and inspire others for years to come.
• You’re self-aware and grounded. You bring authenticity, curiosity, and emotional maturity to the creative process, and you’re open to being coached.
• You’re capable of multiple books. You see this as the beginning of your author era—a repeatable process you can use to create long-term authority and impact.

The Big Problems We Solve

Before we dive into the specific program details, let's talk about the big problems most nonfiction authors run into, and what we are aiming to completely solve with this program:

• Problem #1: Writing a book is f*ing hard. Less than 0.1% of people who want to publish a book will actually publish it. Less than 1% of people who starting writing a nonfiction book will finish it. There are many reasons for this, including: getting the structure wrong, underestimating the level of difficulty, overwhelmed by fear and insecurity, not knowing which things to put in and leave out, not having enough valuable content, feeling demoralized by an inability to get it done, loneliness and lack of accountability, etc.
• Problem #2: Writing a book takes a long time. The typical duration for an author to write and publish a nonfiction book is five years. I’ve met several authors who tried and failed to write their book for more than a decade. Some people naively assume that A.I. will solve this problem. This is wrong, due to “garbage in, garbage out.” If you don’t know how to strategically and surgically use these tools, you will produce garbage books that people won’t want to read.
• Problem #3: Monetization can be confusing. The majority of self-published authors make less than $1,000 per year from their books. Many of them assume that they need to sell a ton of copies and hit bestseller lists in order to make good money. This is also wrong. Not having the right monetization strategy and business model can turn your book into a liability, rather than an asset.
• Problem #4: Author marketing is confusing. Forget hitting bestseller lists; how about just having a basic funnel? A solid author website that elevates your brand, and a sales process that allows you to earn 3-10X more? The vast majority of nonfiction authors either completely neglect or botch this part.
• Problem #5: Author branding is easy to screw up. It’s hard to “read the label when you’re inside the bottle.” In other words, it’s very difficult to step up your own brand and marketing when you’re so close to it. Very often, authors are constricted or delusional about their brand. This is mostly due to the gap between how they feel about themselves and how others think of them.
• Problem #6: Publishing landmines are everywhere. There are many phases to navigate in order to successfully release a book into the world. There’s planning, writing, editing, designing, branding, publishing, marketing, monetizing, launch, and sales. That’s a LOT to learn along the way. The path is riddled with hidden landmines, many of which can turn into costly or irreversible mistakes. Watch out for “publishing gurus” who’ve been doing this for 2-5 years. Many of them will walk you directly into these landmines. Speaking of…
• Problem #7: Finding legitimate experts is challenging. I don’t like talking down on anyone, but it is frustrating to witness so many of these “experts” — with zero track record of doing anything truly noteworthy — guide naive people into programs that result in unremarkable books, bad books, or no book at all.

What Makes Author.Inc Unique?

Author.Inc is designed for busy founders and leaders who want to get things done. You’ll be given templates and tools to help you make the process as efficient as possible. While you will have to do work, I’ll help you accelerate, delegate, and automate the hardest stuff.

My unique writing process can get your first draft done in just one month – roughly 90% faster than if you did it alone. Best of all: Your content will be in your words, in your voice. No unusable A.I-generated nonsense. This is your book.

Unlike with other book writing programs, readers will actually be impressed by your book – a 5-star read ★★★★★ that's as professional as what you'd produce with a Big-5 publishing house.

For a full year, we will coach and guide you every step of the way to becoming an iconic author – from book idea to writing, editing, publishing, launch, marketing, and monetization. This is an end-to-end program that’s supercharged for efficiency, effectiveness, and ease.

The program is structured with the nine key phases of becoming a successful nonfiction author:

When you join Author.Inc, you are hiring our team to help you become an author. That means:

• We will help you write, publish, and market a top-tier nonfiction book.
• We will help you elevate your brand and business so they’re aligned with your goals and dream life.
• We will equip you with tools & templates that expedite and alleviate the process of finishing your manuscript, and show you exactly how to use them.
• We will introduce you to the best publishing experts we know to help you get things done, and show you how to best work with them.

But we will NOT do all of the work for you. To be clear…

What’s Included

✅ Best-in-class program to fast track your iconic author journey

✅ Author Business Plan to help you achieve your most ambitious goals

✅ First draft of your book done in a matter of weeks, using our proprietary process and AI tools (without it sounding robotic, inauthentic, or plagiarized)

✅ 6-12 months (depending on package) of access to weekly group coaching & accountability calls so you’ll never get stuck or feel lost

✅ Proven SOP’s, templates, and tools to expedite and elevate every phase of writing, publishing, and marketing your book

✅ Introductions, clear work orders, and potential discounts with my network of top publishing & brand experts

✅ Your book done in your words, your voice, and your vision

✅ You get 100% ownership of your book royalties and rights

Additional Costs

Not all of these costs are required to get through the program, but some of them will. If you want to do any of these, they will cost extra:

• Ghostwriting your book for you
• Editing your book for you
• Book cover design
• Book interior layout
• Author photographs
• Book launch execution
• Author website and book sales page design
• Hiring, managing, or paying contractors on your behalf

Which brings us to an important question…

Why should you listen to me?

Meet Your Coach: The Guide to Iconic Authors

My name is Charlie Hoehn. I'm a 3-time author, 4-time New York Times bestselling editor, keynote speaker, and the co-founder of Author.Inc.

For the last 15 years, I’ve worked with many of the world’s most iconic nonfiction authors, helping them step into the spotlight and level up their books, brands, and businesses exponentially.

Their work has changed countless lives, quite literally shaped the global culture, earned them millions (in some cases, hundreds of millions), and sealed their reputation as icons.

Collectively, these authors have sold tens of millions of books.

Several of them hit #1 on the New York Times bestseller list.

Four of them hit #1 on Amazon OVERALL.

One is the star of a Top 10 Netflix series (congrats Ramit!)

Not only have I coached more than 250 nonfiction authors (with many becoming millionaires and industry leaders in the process), I’ve also gotten great results for myself.

• Published multiple influential books that are selling 10+ years later
• Sold more than 40,000 copies
• Received unsolicited endorsements from the likes of Andrew Huberman, Tony Robbins, Ryan Holiday, Tim Ferriss, Chase Jarvis, Justin Mares, and Dr. Peter Gray
• Briefly hit 'Top 10 Audiobooks on Audible'
• Delivered four TEDx talks, with over 250K+ views
• Professional speaker, charging $25K for domestic keynotes
• Invited by and presented to groups at the Pentagon, Microsoft, PepsiCo, Stanford, and New Canaan Society
• Worked for six years at the top professional publishing company in the world, Scribe Media, where we published over 2,000 books

Who Should NOT Join Author.Inc

My program is definitely not for everyone. You are not ready or right for the program if…

• You cannot afford to invest money into doing your book. This program is not cheap for a simple reason: we insist on excellence. So, if you have a bunch of credit card debt, or the thought of investing 5-figures into a program like this makes you sweat, do not apply to the program.
• You have not validated your business or book concept. I understand the appeal of writing a book to generate leads for your new business venture. But if you haven’t sold your offer to at least three people, do not apply to the program. Same goes with ”big idea” type books. If you haven’t validated that people urgently want the information or advice you’re dispensing, do not join the program. You don’t want to dump attention onto a broken funnel. Go validate your offer / ideas first, then apply.
• You just want to tell your story. Writing a book can certainly be therapeutic, but that’s not what this program is about. If you’re wanting to write a memoir, where you focus on sharing your truth and healing yourself, check out my friends' program at Tell Your Story. They are two of the best memoir authors on the planet (both in terms of writing AND selling), and both are phenomenal coaches.

Three Ways to Join

There are three levels to this program, which are fundamentally different games. The simplest way to explain them is as follows:

• Level 1 is Book — To help authors get their first draft done
• Level 2 is Launch — To help authors edit, publish, and launch their book.
• Level 3 is Scale – For authors aiming to earn $1M+ leveraging their book.

If you’re still not sure which one is right for you, read on…

Level 1: Book (Cost: $30K)

This is a done-with-you group coaching program:

• Lock in your positioning, reader profile, and framework in days so you write the right book, not just any book.
• Produce a full first draft in under one week through a high-velocity capture process that pulls your best ideas fast.
• Finish with a publish-ready manuscript that captures your true voice and cements your authority.

Inquire Here

Level 2: Launch (Cost: $60K)

This is also a done-with-you group coaching program:

• Use our complete launch system to drive preorders, visibility, and real business results.
• Generate hundreds of preorders and convert readers into clients, speaking invitations, and press.
• Follow a clear week-by-week roadmap that turns your book into a momentum-building campaign.

Inquire Here

Level 3: Scale (Cost: $180K)

This is a private VIP program, intended for the following authors:

• Turn your book into a growth engine that fuels new leads, partnerships, and paid opportunities.
• Repurpose your content into keynotes, courses, consulting programs, and media that multiply your reach with minimal extra effort.
• Cement your reputation as the go-to expert in your space and build long-term brand equity.

Invite-Only, Inquire Here

Frequently Asked Questions

Apply to Join the Program

If you’re ready to go on this journey of turning your knowledge into a 5-star book, this is your opportunity to do it right.

Whether you're an established expert or an emerging thought leader, Author.Inc is your smoothest and most efficient pathway to successfully becoming an author.

Thanks for reading! :)