Book Marketing

Jan
10
How to Sell a Million Copies of Your Non-Fiction Book

How to Sell a Million Copies of Your Non-Fiction Book

Less than 0.003% of books published will ever sell a million copies. This article will show you exactly what it takes to be in that 0.003%.
16 min read
Mar
18
The New Book Unveiled: Play For A Living

The New Book Unveiled: Play For A Living

My new book is finally here! I couldn’t be happier with how it turned out. In each of the 180 pages, you’ll be greeted with an artistic portrait and an inspiring quote from a successful innovator, creative, or idealist who changed the world with their work. This book was 100% CROWD-SOURCED. We had 4
1 min read
Nov
22
How to Raise $500,000 on Kickstarter for Your Book

How to Raise $500,000 on Kickstarter for Your Book

In this article, you’ll learn how to offer compelling rewards and bonuses for your crowdfunding campaign.
3 min read
Sep
09
The Surprising Story Behind a Viral Bestselling Trivia Book

The Surprising Story Behind a Viral Bestselling Trivia Book

Discover the marketing strategy that took a fake trivia book from obscurity to hitting Amazon's top 100 books, garnering 1,000+ comments on Reddit, and half a million views on Imgur.
4 min read
May
09
Author Authority: Write The Book You’re Qualified to Write

Author Authority: Write The Book You’re Qualified to Write

Focusing on your personal experience is a recipe for a great non-fiction book.
3 min read
Sep
16
Sneak Preview: Play for a Living

Sneak Preview: Play for a Living

The Play for a Living book is coming along nicely. So far, we have 24 submissions from 9 artists. By the time it’s finished, we’ll have over 70 portraits from artists around the world! Take a look at this (very) rough mockup.
1 min read
Feb
18
Why I Shut Down BookPop

Why I Shut Down BookPop

I’ve had a lot of job offers over the years from authors who want help marketing their books. I turn down 90% of these offers; usually because I didn’t help create the book...
4 min read
Apr
12
Play It Away’s Video Trailers

Play It Away’s Video Trailers

Here are all the videos I did for Play It Away. Instead of just having one trailer to promote the book, I wanted the videos to be standalone pieces of content — a series — about overcoming anxiety.
1 min read
Mar
03
Book Launch Breakdown: Play It Away’s First Month of Sales

Book Launch Breakdown: Play It Away’s First Month of Sales

Remember my plan for how I wanted to market my self-published book? Well, I followed it. Let me show you how things turned out during my book’s first month…
6 min read
Feb
17
Special Offers for Play It Away Buyers

Special Offers for Play It Away Buyers

This week, I’m doing a one-time promotion, just for people who read this blog. You guys have been rooting for me for years, and I think you’ll really love my new book. To encourage you to grab a copy, I’ve put together three bonus gift packages below.
4 min read