The Shortcut to Your Business Goals? Writing a Book.

A couple years ago, I got this text message from my friend Molly:

Totally out of blue.

At the time, I had never heard of Huberman Lab.

Now, the show has 5M subscribers on YouTube.

Here's the segment (@ 1:42:13) where he recommended my book:

I got a similar message from my friend Eli a decade ago, to let me know that Tony Robbins had just tweeted an excerpt from my book.

Again, totally out of the blue.

I've never met Huberman or Robbins, nor had I reached out to them.

There's no reason they would have me on their radar.

Except... I wrote a book.

They read it (or part of it), then generously recommended it to their millions of followers.

I didn't have to ask. It just happened.

I don't share any this to brag, but rather to make a point:

A book is this magical marketing tool, that produces wild results you can't fathom until they start happening to you.

I remember talking to an author who was a huge fan of Gabor Mate, the famous therapist with several million followers. She'd just written a book about healing, so I suggested she invite Gabor for coffee when he was in town for SXSW.

She went silent for a few moments. Then, she said:

"I could do that, couldn't I?

Indeed. And she did.

You know what? She and Gabor are now friends.

All because she wrote a book!

As one of my clients put it:

"All I know is if write a good book, then put it out into the world, good things will happen.'"

If you're a business owner, you're trying to grow your business. You're testing out all sorts of marketing channels and tactics. Maybe you've hired an ad agency or a bunch of freelancers to help.

And you want these big names to promote your stuff.

But here's the thing: They never will, until you write a book.

As someone with 15 years experience in online marketing, who's tried literally EVERYTHING, here's the truth...

Nothing compares to writing your own book.

Nothing else I've done has impacted more people, elevated my brand more, or permanently leveled up my life more than writing a book.

I'm embarrassed to admit: I didn't even have a game plan to use my books to grow my business! I didn't have a high-end offer to sell to people. I certainly didn't expect much in the way of royalties.

I just wrote books I believed would be useful.

And yet, they've made me multiple six-figures in opportunities.

Not to mention countless friends, and even some fans.

Writing a book is the shortcut to your business goals. One that just so happens to keep delivering results - at zero cost - long after it's done.

So, before you spend your marketing budget on an ephemeral webinar, a series of blog posts, or YouTube videos, or Facebook ad campaigns...

I'd encourage you to pause and reflect:

What if you did something BIG and long term?

What if you had marketing that lasted for the next decade? Marketing that people were happy to pay for, with dozens of "touch points" adding up every time they saw it on their shelf?

What if you made something that all these big influencers you admire actually wanted to talk about and share with their audience?

What if you created something important that people actually VALUED?

What if you wrote a book?