Getting more positive reviews on Amazon
Imagine you're an author releasing a new book. Offer it free to those who pre-order and write an Amazon review (100+ words, positive or negative). Refund them once the review is posted. It's an effective, affordable strategy to garner early attention upon release.
A blueprint for musicians
If I was a really talented musician with great songs, I’d be focused on building my online fan base. Once I built up a substantial fan base that loved my music, I would offer them a free but exclusive one-hour concert via UStream. Here's what I'd do next...
A free idea for Comcast
When someone subscribes to an entire TV series, they’re essentially joining that show’s permission asset. So why aren’t these shows marketing more aggressively to their subscribers? Comcast needs to give their viewers another option when they subscribe to a series.
WWTDD… WTF?
I’ve been a fan of What Would Tyler Durden Do for a few years now, and I have actually convinced a few of my girl friends that if they’re going to waste their time reading stupid celebrity gossip, they might as well do it through that site.
