A free idea for Comcast
When someone subscribes to an entire TV series (i.e. they want to record every single episode in a season), they’re essentially joining that show’s permission asset. So why aren’t these shows marketing more aggressively to their subscribers (a.k.a. their fans)?
Comcast needs to give their viewers another option when they subscribe to a series. They need to ask each viewer if they’d like to receive “Bonus materials” via email for that show.
For example, if I subscribe to VH1’s “Tool Academy,” one of the settings on the screen would say “Want to receive Bonus Materials through email?” I check YES, then get an email after each show with links to: deleted scenes, outtakes, interviews with the cast, a live chatroom with other fans of the show, and a survey on how I would rate the episode I just watched. They could even send me an email after the season finale offering me a big discount for that season’s episodes on DVD.
I don’t see how this could be that difficult. Comcast has my email address and they know which shows I’m subscribed to. Why don’t they connect the dots?