How do you spot them? Easy.They focus on unimportant minutiae and miss the point entirely. My high school English teacher called J.K. Rowling a bad writer because her sentence structure wasn’t sophisticated enough for his taste. He missed the point.
Why Obama’s Youtube channel sucks
I was impressed when I first heard Obama was going to have a weekly videocast. It’s a great idea because Youtube is a very personal medium with tremendous reach. Unfortunately, Obama’s marketers seem to have overlooked that…
Why McCain’s online marketing sucked
There’s no question that Obama’s marketing campaign was one of the most amazing, grandiose, and well-executed plans in the history of marketing. But I’m honestly tired of reading about it, so let’s talk about why McCain’s online campaign kinda sucked(*) and how you can avoid his mistakes.
Viral videos? Obama + Apple
Here’s a video I made recently. I’ve combined two of the most talked about topics in the online world: Apple and Barack Obama. I wanted to see if there was such a thing as an inherently popular video… Apparently, there is NOT such a thing.