A free idea for Sheraton
The Pod Hotel is a trendy hotel in Manhattan. But what makes it really unique is actually its online experience. Why aren’t more hotels doing this? STEAL THIS IDEA!
Should Apple use Google’s hammer?
Steve Rubel from ‘Micro Persuasion’ recently argued that Apple should be more transparent to engage their customers. I disagree with Steve. Here is why...
A free idea for Kodak
What sucks about mobile uploads is that the quality of the picture is bad, it takes way too long to send, and it’s just not a fun process. And what sucks about camera uploads is that you have to do it through cables. So here's my idea for Kodak...
Brilliant Youtube Advertising
I was pleasantly surprised by how well Nintendo executed this latest ad for the new Wario game just using basic flash. I’m sure they paid a high price to do something this unique, but I have to say that it was worth it.
Differentiation
Working on a new social network, I noticed its lack of distinctiveness. I proposed a unique, dynamic 'stock value' system for users. Despite their resource constraints, I urged them to create value for end-users. To convert visitors into members, offer something unique, worthwhile, and buzzworthy.
Viral videos? Obama + Apple
Here’s a video I made recently. I’ve combined two of the most talked about topics in the online world: Apple and Barack Obama. I wanted to see if there was such a thing as an inherently popular video… Apparently, there is NOT such a thing.
Sheep Sexy: A Lesson from Tim Wakefield
I watched Tim Wakefield pitch a few weeks ago. The guy is 42-years old and his pitches can still make a seasoned hitter’s knees buckle. Wakefield is awesome for one simple reason. Here's what I learned from him...
The only marketing lesson you’ll ever need
There is only one concept you need to grasp in order to become a great marketer, and that is: People are self-interested. But here is how you can put this theory to work...
