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My review of “Pow! Right Between The Eyes!”

Here's my review of "Pow! Right Between The Eyes!". You will have a hard time putting down Andy's book. It moves, makes you rethink, reinvent, disrupt but with a commonsense approach. In addition it energizes your brain.
My review of “Pow! Right Between The Eyes!”
Photo by Hermes Rivera / Unsplash

Here’s a 6-minute video where I talk about some of the great ideas in Andy Nulman’s new book:

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1:00 – I talk about why I wasn’t crazy about the first chapter, even though I liked the rest of the book.

1:43 – How Wilkes University used Surprise Marketing to recruit new students.

3:46 – My favorite marketing/design idea from the book: New York’s Amazing Food Wine Co.



NY's Amazing Food Wine Co. design