Here’s a 6-minute video where I talk about some of the great ideas in Andy Nulman’s new book:
1:00 – I talk about why I wasn’t crazy about the first chapter, even though I liked the rest of the book.
1:43 – How Wilkes University used Surprise Marketing to recruit new students.
3:46 – My favorite marketing/design idea from the book: New York’s Amazing Food Wine Co.
NY's Amazing Food Wine Co. design