How to get the Seth Godin MBA
If you didn’t see it a few days ago, Seth posted that he’d be teaching a few lucky people how to change the world (more details here). Here are some things you can do to GREATLY improve your odds of getting into the program...
Settling for mediocrity (i.e. the status quo) is wildly unappealing to me, and I hope it always will be. Just finished Seth Godin’s “Tribes.” Here's my favorite quote...
Should Apple use Google’s hammer?
Steve Rubel from ‘Micro Persuasion’ recently argued that Apple should be more transparent to engage their customers. I disagree with Steve. Here is why...
Dane Cook is a marketer, and not much else
It’s no secret: I have a strong disdain for Dane Cook. I think he’s an immoral comic. But that doesn’t mean I won’t acknowledge that he is an OUTSTANDING marketer.
How to act in meetings
I really tend to notice when people aren’t focused, which seems to happen quite a bit. I remember being a part of a conference call and the people on the other end shot the breeze for 20 minutes while my co-worker sat by waiting for them to stop. Here is a great line from Seth Godin...
Don’t diss new ideas
The Squidoo tag project concluded, and a variant of my suggestion made it to the top three finalists. My initial proposal was "Release your expertise." It morphed into "Unleash your expertise," a more empowering phrase.
How to Solve a Problem
Seth Godin's problem-solving approach involves four steps: Step 0: Problem identification, Step 1: Brainstorming, Step 2: Development, Step 3: Specification, and Step 4: Launch. Note that it's a one-way process: once a step is completed, there's no going back.
Bill Hicks and Marketing
Luckily, that’s when I started reading Seth Godin’s work. All of his ideas made sense to me, and better yet, he emphasized treating consumers as people – nothing else.