A free idea for Comcast
When someone subscribes to an entire TV series, they’re essentially joining that show’s permission asset. So why aren’t these shows marketing more aggressively to their subscribers? Comcast needs to give their viewers another option when they subscribe to a series.
A free idea for comedy clubs
Dominate on Youtube. If you want to build a substantial permission asset, you’re not going to be able to do that very well with an e-newsletter or a blog. You need to focus more on proving the service you’ll provide: great jokes.
How to improve Hulu
I love Hulu. In exchange for letting me watch high-quality, streamed episodes of “It’s Always Sunny in Philadelphia” for free, I’m required to sit through one short commercial during every regular commercial-slot interval. I’m not annoyed by this at all.
Sheep Sexy: A Lesson from Tim Wakefield
I watched Tim Wakefield pitch a few weeks ago. The guy is 42-years old and his pitches can still make a seasoned hitter’s knees buckle. Wakefield is awesome for one simple reason. Here's what I learned from him...