The only marketing lesson you’ll ever need
There is only one concept you need to grasp in order to become a great marketer, and that is: People are self-interested. But here is how you can put this theory to work...
Budweiser’s remarkable call center
Back in January of this year, I was thoroughly convinced that I’d be able to license an idea I came up with to an alcohol company. I was calling well-known breweries and tons of distilleries. None of the numerous conversations I had were that memorable. Except one.
Dane Cook is a marketer, and not much else
It’s no secret: I have a strong disdain for Dane Cook. I think he’s an immoral comic. But that doesn’t mean I won’t acknowledge that he is an OUTSTANDING marketer.
Trump vs. Jobs
Let’s compare Donald Trump to Steve Jobs. Both are respected businessmen who came back from difficult circumstances by outsmarting their competition and working extremely hard. Which of those two do you think is the better marketer?
Bill Hicks and Marketing
Luckily, that’s when I started reading Seth Godin’s work. All of his ideas made sense to me, and better yet, he emphasized treating consumers as people – nothing else.
