My review of “Pow! Right Between The Eyes!”
Here's my review of "Pow! Right Between The Eyes!". You will have a hard time putting down Andy's book. It moves, makes you rethink, reinvent, disrupt but with a commonsense approach. In addition it energizes your brain.
The art of polarization
Trying to be everything to everyone is a recipe for failure. You have to decide who you will not market to. If no one is discontent and the response to your product is tepid, you screwed up.
What I’m Reading
As I said before, I’m taking a short break from non-fiction. I am now reading Daniel Quinn’s “Ishmael,” and will start on Mario Puzo’s “Fools Die” after I’m finished. Here’s one my favorite excerpts from “Ishmael”...