Why Obama’s Youtube channel sucks
I was impressed when I first heard Obama was going to have a weekly videocast. It’s a great idea because Youtube is a very personal medium with tremendous reach. Unfortunately, Obama’s marketers seem to have overlooked that…
Why McCain’s online marketing sucked
There’s no question that Obama’s marketing campaign was one of the most amazing, grandiose, and well-executed plans in the history of marketing. But I’m honestly tired of reading about it, so let’s talk about why McCain’s online campaign kinda sucked(*) and how you can avoid his mistakes.