Having a sense of humor put this restaurant back into the position of power, and effectively neutralized all of the over-the-top critics. If your company’s brand is edgy, don’t ignore your critics. Embrace them.
How to judge writing
Just because you might be well-read when it comes to a certain subject, it doesn’t mean that much unless you have some real world experience to back it up. Meticulous empirical thinking complements theory, and will make you into an expert on a topic. And that’s what you should write about.